Heineken is
a Dutch brewing company, founded
in 1864 by Gerard Adriaan
Heineken in Amsterdam. As of
2012, Heineken owns over 190 breweries in more than 70 countries and employs approximately 66,000
people. It brews and sells more than 170 international premium, regional, local
and specialty beers, including Cruzcampo, Tiger
Beer, Żywiec, Starobrno, Zagorka, Birra Moretti, Ochota, Murphy’s, Star and of course Heineken Pilsener.
With an
annual beer production of 139.2 million
hectoliters, Heineken ranks as
the third largest brewer in the world after Anheuser-Busch
InBev and SABMiller, based on volume. Heineken's
Dutch breweries are located in Zoeterwoude, 's-Hertogenbosch and Wijlre.
The original brewery in Amsterdam,
closed in 1988, is preserved as a museum called Heineken Experience.
Carlsberg is a Danish brewing company founded in 1847 by J. C. Jacobsen with headquarters
located in Copenhagen, Denmark. The company's flagship brand
is Carlsberg Beer (named after Jacobson's son Carl) but it also brews Tuborg, Kronenbourg, Somersby cider, Russia's best selling beer Baltika, Grimbergen abbey beers as well more than 500
local beers.
After
merging with the brewery assets of Norwegian conglomerate Orkla ASA in January 2001, Carlsberg became the
5th largest brewery group in the world. It is the leading beer seller in Russia
with about 40 percent market share. in 2009 Carlsberg ranked 4th and employed
around 45,000 people.
Kronenbourg is a brewery founded in 1664 by Geronimus Hatt in Strasbourg (at the time a Free
Imperial City of the Holy
Roman Empire; now France) as the Hatt Brewery. The name
comes from the area (Cronenbourg) where the brewery relocated in 1850. The
company is owned by the Carlsberg
Group. The main brand is Kronenbourg
1664, a 5.5% abv pale
lager which is the best selling premium
lager brand in France.Kronenbourg 1664 is a lager with a noble history, characterized by its fine taste.
written by ZENG Lu
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