Who are drinking beer?! (Final part)

(continued)

Generally speaking, beer's personality is easy-going. Not elegant, not expensive and acceptable. The advertisements of beer looked active, passion, sport and humorous. Why the beer producers choose the same style? Is it a coincidence? Absolutely not.

The people

From the figure in the first part, middle-aged men are the main customers of beer. This characteristic partly determines the strategy of beer market. The concise package,humorous advertisement, etc. All of them are in the way of men's thought. However, it is the conventional market. Nowadays, women are not far away from the men. It causes that more and more beer producers product special taste, package, advertisement for women customers.

                                     The time

Most people choose to drink beer when they are having entertainment, such as a party, watching TV and having dinner. This is the reason why the beer advertising always makes us feel relax and happy, instead of underlining the great quality. What do people do when they having the party or watching the TV? A great number of them watch some sport games, especially football game. This explains why the top beer producers are all sponsoring the football games. Thanks to so many successful strategies, until now people easily link beer with football, even some of them can't watch the game without beer.

The new tendency

Beer is a traditional drink of western. However, if you look into the market share of beer in the world, it is obviously that Asia and Latin America are growing rapidly recently. It is due to the globalization, the dominance of western culture and the development of the market in Asia and Latin America. It is seems like that the newly-developing market is the focus.

written by ZHANG Daodao