2013年11月20日星期三

The overview of the three big beer brands

                                 
  
 Heineken is a Dutch brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. As of 2012, Heineken owns over 190 breweries in more than 70 countries and employs approximately 66,000 people. It brews and sells more than 170 international premium, regional, local and specialty beers, including Cruzcampo, Tiger Beer, Żywiec, Starobrno, Zagorka, Birra Moretti, Ochota, Murphy’s, Star and of course Heineken Pilsener.

With an annual beer production of 139.2 million hectoliters, Heineken ranks as the third largest brewer in the world after Anheuser-Busch InBev and SABMiller, based on volume. Heineken's Dutch breweries are located in Zoeterwoude, 's-Hertogenbosch and Wijlre. The original brewery in Amsterdam, closed in 1988, is preserved as a museum called Heineken Experience.


                        

  Carlsberg is a Danish brewing company founded in 1847 by J. C. Jacobsen with headquarters located in Copenhagen, Denmark. The company's flagship brand is Carlsberg Beer (named after Jacobson's son Carl) but it also brews Tuborg, Kronenbourg, Somersby cider, Russia's best selling beer Baltika, Grimbergen abbey beers as well more than 500 local beers.


After merging with the brewery assets of Norwegian conglomerate Orkla ASA in January 2001, Carlsberg became the 5th largest brewery group in the world. It is the leading beer seller in Russia with about 40 percent market share. in 2009 Carlsberg ranked 4th and employed around 45,000 people.





English - Retour à l'accueilKronenbourg is a brewery founded in 1664 by Geronimus Hatt in Strasbourg (at the time a Free Imperial City of the Holy Roman Empire; now France) as the Hatt Brewery. The name comes from the area (Cronenbourg) where the brewery relocated in 1850. The company is owned by the Carlsberg Group. The main brand is Kronenbourg 1664, a 5.5% abv pale lager which is the best selling premium lager brand in France.Kronenbourg 1664 is a lager with a noble history, characterized by its fine taste.






written by ZENG Lu










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