Who are drinking beer?! (First part)

different gender?

different atmosphere?

different culture?

different age?

different social stratum?

Why the different people drink the same beverage?

Who love beer more than the other people?

What characters of beer market are influencing beer brand strategy?

Do you know which beverages own the first three consumption in the world? The answer is water, tea and beer. There are hundreds kinds of alcoholic beverages on our planet. But beer is absolutely the most popular one throughout the world.Just considering the feeling of drinking beer. How do you feel it? Fresh, cool, exciting and mellow? And let me guess, because of its low alcoholicity, beer is your first step to drink alcoholic beverages.

According to a survey on the internet, people give their answer- why they like beer? Inexpensive, cool, appetizing, self-relaxed, international, containing variety of trace elements which is healthy and can help to prevent cancer, diuresis which can promote the metabolism...

Well, maybe there are thousands of reasons to fall in love with beer. Let me just summary them by two points: good for your feeling, good for your health. 


Although with so many benefits for drinking beer, it is impossible for all the people like it. Hence, the marketers focus on finding who are much likely to drink beer to define the beer consumer groups.

Let's consider it from several dimensions.

the annual data of 2011

This bar chart on the right shows us the ratio of drinking beer from different gender-male and female. It looks like that man like beer more than woman, but not too much. And you maybe have already noticed that many beer brands have started to occupy the woman market.

This is a pie chart of the ratio which describes the beer consumer group with different ages. We can find that the older people prefer beer much more than the young ones. Thanks to the exciting feeling coming from the alcohol stimulation, beer replaces the soft drink and becomes the daily drink while people are aging. 

Then how about different cultures? Beer is the traditional and popular beverage in Europe. However,recent years, the Europe market share is declining while Asia is developing rapidly to the biggest one. Thanks to the large population, fast economic development, and more and more wide communication with the other countries, Asia is becoming the most potential market.


(to be continued)
written by ZHANG Daodao