Heineken TV &internet ads
Heineken strategy:Heineken has always proven that they have an
extraordinary marketing department by creating ingenious and catchy advertisements.<<open your
world>>,Heineken in its advertisement strategy plays with emotions through
the humorous tone to catch attention, with one main idea per ad to avoid
confusing the consumer: open your world, drink Heineken and live an unique
premium and damn cool experience.
The print ads:use two main
colors: green, the brand identify color and yellow, the beer color. It’s a
repetition strategy which makes Heineken ads recognizable at first sight, and
repetition is memorization, as well as humorous tone.
<<The switch>>through this
ad, the brand reveals its new identify: Sophisticated, enjoyable and mind-shifted.
Heineken communicates on its target and positioning through their aim easy to
understand and to feel touched.
from YouTube
1664 TV &internet ads
1664 strategy:<<Le gout à la
française >>， 1664 puts into relief in its advertising campaign the effigy of
French cultural and historical heritage, they play on emotions using universal knowledge
and attractiveness for French CULTURE to illustrate their positioning as the
French beer. Their ads are an invitation to share and taste targets foreign countries.
The print ads: use two main colors, blue and red the brand identity colors. As well as Heineken, they use repetition as their strategy which make their ads recognizable at first sight, and memorable.
The print ads: use two main colors, blue and red the brand identity colors. As well as Heineken, they use repetition as their strategy which make their ads recognizable at first sight, and memorable.
<<A taste of French magic>>, through this ad, the brand reveals their new positioning as the
French beer, but also their collaboration with Christian Lacroix a French
fashion stylist, which emphasizes the French cultured positioning.
from YouTube
Carlsberg TV &internet ads
Carlsberg strategy:the tagline was "Probably the best beer in the world", and In 2011 "That calls for a Carlsberg" was introduced as the new Carlsberg tagline. The
consistence of the brand allows itself to express its values and customers clearly
understand the message Carlsberg conveys, which is:sharing
a Carlsberg beer with your friends is cool and trendy.
The print ads:use two main colors, green and blue the brand identity colors. As well as the other two brands, they make their ads recognizable at first sight by using repetition as their strategy, which convey us the feeling of modern and fashion.
<<Best Friends>> Cue Carlsberg's latest stunt, which rouses unsuspecting people from their beds between 1 and 5 a.m. with panicked calls from their friends, who claim they just lost $400 playing poker and must come up with the cash immediately—or else.would you help your best friend stuck in a poker game without any money and some nice guys around? Ultimately, Carlsbergs are raised in praise of "standing up for a friend."In stark contrast to the front and rear,we're extremely impressed.
From YouTube
More ad videos in YouTube: http://www.youtube.com/
written by ZENG Lu
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