What would you come up with when you think about the word beer? Happy? Passion? Entertainment? Why do you have these feelings? Just because of the wonderful taste of beer?
Carlsberg advertisement
Whatever, with thousands of years development, beer has become one of the most popular drinkings of human beings. And what we are looking into is the world of beer, which is the one you stay with everyday, even without every think about it for one second.
Nowadays, thanks to the fully competition among the beer marketing, different beer brands have nurtured various culture of beer, which is really worthy to study.Where is the main beer market? What are the characteristics of beer market? What are the consumers really want when they are drinking beer? What factors can impact the consumers facing thousands kinds of beer brands? To get more deeply and specific in this field, we decide to compare the brand strategy of 3 different beer brands- Carlsberg, Heineken and 1664, which are very famous throughout the world, to discover the magical beer world
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written by ZHANG Daodao